What AI does
- Rapidly reformats content for different channel structures
- Condenses long-form content into shorter formats while preserving key messages
- Expands concise content (e.g., key messages) into longer formats with appropriate structure
- Generates multiple channel versions from a single source for comparison
What AI cannot do
AI does not decide what is essential when condensing, ensure the content works in its new format, assess the regulatory implications of a channel change, or maintain consistency with the broader campaign narrative. These are human decisions.Before you start
- Confirm the source content is reviewed and approved for at least one channel. Do not repurpose rough drafts or unverified working documents.
- Define the target channel precisely: format, length, structure, audience, and any channel-specific constraints (character limits, slide count, module structure).
- Identify whether the channel change affects the regulatory context. Repurposing from a scientific publication to a promotional channel, or from an HCP format to a patient format, changes the compliance requirements.
Steps
Start with approved source content
Confirm the source is reviewed, approved, and stable. Repurposing a draft that is still being revised wastes effort and may lock in content that later changes.
Define the target channel precisely
Specify format, length, structure, audience, and constraints. “Email newsletter” is not sufficient — “two-column HTML email for HCPs, 400 words maximum, one headline finding and one safety statement” is.
Map what changes and what stays the same
Explicitly identify which elements need to adapt (structure, depth, vocabulary) and which must be preserved verbatim or with only permitted paraphrasing (claims, data points, references, safety content).
Generate the repurposed version
Provide the approved source content and target channel specification to LLMentor or your AI tool using the prompt pattern below.
Review for accuracy
Cross-check every clinical claim in the repurposed version against the approved source. Condensing is where meaning drift is most likely and hardest to catch — repurposed text reads smoothly even when claims have changed.
Check that safety content is present
Safety information must appear in every repurposed version. If the format constrains length, compress the safety content — do not remove it.
Review for channel fit
Confirm the output genuinely works for the target channel. A leave piece derived from slide deck bullets should read as a cohesive narrative, not as expanded bullets.
Verify reference citations are retained
Check that every referenced claim in the source retains its citation in the repurposed version. Unreferenced claims in promotional content are an MLR rejection risk.
Compliance check
If the target channel has different regulatory requirements, use the Check Compliance workflow before finalising.
Prompt pattern
Channel-specific considerations
- Slide deck to leave piece
- Long-form to email
- HCP content to website module
- Congress highlights to training material
Bullet points need to become prose. Each slide section becomes a short paragraph. Ensure the narrative flows without the visual structure that made the deck readable — a leave piece must stand alone as a document.
Human review checklist
- All factual claims in the repurposed version match the approved source content
- Safety information is present and proportionate
- Reference citations are retained for all claims
- No new information or claims have been introduced
- The content genuinely fits the target channel format
- Length and structure meet the target channel requirements
- Regulatory and compliance requirements for the target channel are met
- The repurposed version is consistent with the broader campaign or programme
- Any significant content reductions are flagged for review
Common failure modes
| Risk | What to look for |
|---|---|
| Meaning drift through condensing | Specific endpoint (“ACR50 at Week 12, p<0.001”) becomes “significant improvement in joint symptoms” — check every clinical claim against the source |
| Safety content dropped | 3 safety slides from a deck absent from a 2-page leave piece — safety must be in every repurposed version |
| Channel-inappropriate output | Slide deck bullets expanded into prose that reads like expanded bullets, not a cohesive leave piece narrative |
| New claims introduced | AI adds mechanism of action or guideline context not in the approved source — verify every statement traces to the source |
| Reference loss | Reference superscripts dropped during reformatting — check every referenced claim retains its citation |
Relevant tools
LLMentor
Primary tool for adapting content depth and structure across channel formats.
Next steps
Check Compliance
If the target channel changes the regulatory context, run a compliance pre-screen.
Verify Claims
Confirm claims survived the repurposing accurately.
Final Review
QC the repurposed version before use.