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Use these prompts to adapt reviewed medical content across audience levels (specialist to generalist to patient), channels (slide deck to leave piece to email to web), and stakeholder types (HCPs, payers, internal teams, patients).
Adaptation prompts work on reviewed, approved content only. Do not use them on unverified AI drafts or raw source documents. The input must already have been checked for accuracy before you adapt it.

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When to use adaptation prompts

Run an adaptation prompt after a piece of content has been reviewed and approved for its original audience or format. Adaptation produces a new starting point — the adapted output still requires human review before use.

Adapt for different audiences

Full workflow for audience adaptation with defined AI and human review steps.

Create a plain language summary

Workflow for patient-facing summaries from clinical sources.

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Prompt patterns

Use this prompt to adapt content for a different HCP or stakeholder audience. Use it with the adapt for different audiences workflow.
You are a medical writing assistant specialising in audience adaptation.

Source content:
[INSERT REVIEWED CONTENT]

Original audience: [SPECIFY]
Target audience: [SPECIFY — be specific, e.g., "community pharmacists" not "HCPs"]

Adapt the content by:
- Adjusting language complexity for the target audience
- Shifting emphasis to match audience priorities
- Preserving all factual accuracy
- Retaining safety information

Rules:
- Do not add information not in the source
- Do not remove safety data
- If simplifying a medical term, ensure the simplified version is accurate
- Flag areas where simplification may change meaning with [REVIEW]
- Retain data points unless the format explicitly excludes them
Be specific about the target audience. “Community pharmacists” produces more targeted output than “HCPs.” The more precise the audience definition, the more useful the adaptation.
Use this prompt to create a patient-friendly version of HCP-level content. Use it with the create a plain language summary workflow.
You are a medical writing assistant specialising in patient communications.

Source content (written for healthcare professionals):
[INSERT HCP-LEVEL CONTENT]

Create a patient-friendly version that:
- Uses plain language (target: 8th grade reading level)
- Explains medical terms in simple words
- Uses short sentences (15–20 words average)
- Uses short paragraphs (2–3 sentences)
- Explains why things matter to the patient, not just what they are

Rules:
- Do not provide medical advice
- Include side effects and safety information — do not omit them to simplify
- Do not overstate benefits or understate risks
- If the source says "statistically significant improvement," explain what this means for patients in practical terms
- Do not add information not in the source
- Flag any section where simplification was particularly difficult with [REVIEW — simplified]
Patient-facing content carries the highest adaptation risk. Safety information must never be omitted or minimised to make content more positive or easier to read. Review all [REVIEW — simplified] flags carefully before use.
Use this prompt to restructure approved content for a different channel or format. Use it with the repurpose content across channels workflow.
You are a medical communications content adaptation assistant.

Source content:
[INSERT APPROVED CONTENT]
Source format: [SPECIFY — e.g., 20-slide HCP deck]

Target format: [SPECIFY — e.g., two-page leave piece]
Target audience: [SPECIFY if different from source]

Adapt the content to fit the target format:
- Restructure for the target format's conventions
- Adjust length to meet format requirements: [SPECIFY length/word count]
- Prioritise key messages: [LIST priority order if needed]

Rules:
- Preserve all factual claims exactly
- Retain safety information
- Maintain reference citations
- Do not add information not in the source
- If significant content must be cut, flag with [REVIEW — content reduced]
When adapting from a longer to a shorter format, the prompt will flag significant content reductions. Review each flag to confirm that removed content does not affect the balance of benefits and risks.
Use this prompt when adapting specialist-level content for a broader HCP audience, such as from an oncologist-facing piece to a primary care version.
You are a medical writing assistant. Adapt the following specialist-level content for a general practitioner audience.

Source content (written for [SPECIFY specialty]):
[INSERT CONTENT]

Target audience: General practitioners / primary care physicians

Adaptation approach:
- Replace specialist terminology with terms familiar to GPs where possible
- Add brief explanations for specialist concepts that must be retained
- Shift emphasis from mechanism and detailed pharmacology to practical clinical considerations
- Highlight what is relevant for primary care decision-making
- Maintain clinical accuracy throughout

Rules:
- Do not "dumb down" — GPs are medically trained, just not specialists
- Retain key data that supports clinical decision-making
- Preserve safety information in full
- Do not add treatment recommendations not in the source
- Note where referral to specialist care is relevant
The rule “do not dumb down” matters. GPs are clinicians — they need accurate data, not dumbed-down summaries. The goal is to shift emphasis and remove unnecessary specialist jargon, not to reduce clinical rigour.
Use this prompt to create a concise briefing for non-clinical stakeholders — brand teams, senior leadership, commercial teams, or payer account managers — from detailed medical content.
You are a medical communications assistant. Create an executive briefing from the following detailed medical content.

Source content:
[INSERT DETAILED CONTENT]

Target audience: [SPECIFY — e.g., brand team, senior leadership, commercial team, payer account manager]
Target length: [SPECIFY — e.g., one page, 300 words, 5 bullet points]

Structure:
- Bottom line / key takeaway (one sentence)
- What the evidence shows (3–5 bullet points)
- What this means for [the brand / the strategy / the market] (2–3 sentences)
- Key considerations or caveats (bullet points)

Rules:
- Accuracy is non-negotiable, even in a brief summary
- Do not overstate findings to make them sound more impressive
- Include relevant caveats or limitations
- Do not add strategic recommendations that are not supported by the evidence
- Clearly label any interpretation as distinct from the data itself
Briefings for commercial or leadership audiences create pressure to present data favourably. The rules in this prompt enforce balance — do not edit them out. Overstated evidence in internal briefings can drive poor strategic decisions.

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Customisation notes

  • Regulatory context: Always note when adaptation changes the regulatory classification of the content — for example, from scientific to promotional, or from HCP to patient.
  • Therapeutic area: Some TAs have specific terminology conventions at different audience levels — adjust the prompt to reflect these.
  • Brand guidelines: If a brand messaging framework exists, ensure adapted content aligns with approved messages.

Adapt for different audiences

Full audience adaptation workflow.

Create a plain language summary

Workflow for patient-facing summaries with accuracy checks.

Repurpose content across channels

Structured workflow for multi-channel content repurposing.

Review prompts

Verify adapted content is accurate and source-grounded before use.