What AI does
- Rapidly adjusts language complexity and terminology for different professional or lay audiences
- Restructures content emphasis to match audience priorities (e.g., shifting from efficacy-led to practical-considerations-led for nurses)
- Produces multiple audience versions from a single source for comparison
- Suggests alternative phrasings for complex medical concepts
What AI cannot do
AI adapts everything — it does not decide what the audience actually needs to know, whether a simplification has changed the meaning of a claim, or whether the adapted version meets the compliance requirements for a new context. These are human decisions.Before you start
- Confirm that your source content has been reviewed and verified for accuracy. Do not adapt unreviewed content.
- Be specific about your target audience — “HCPs” is not a useful audience specification. “Community pharmacists in primary care” is.
- Identify whether the adaptation changes the regulatory context (e.g., from HCP to patient, from scientific to promotional). If it does, the compliance requirements change.
Steps
Start with verified source content
Confirm that the source content is reviewed and accurate before adapting it. This workflow transforms — it does not correct. Errors in the source become errors in every adapted version.
Define the target audience precisely
Write a specific audience description: role, setting, knowledge level, and what they need from this content. Generic audience labels produce generic adaptations.
Identify regulatory context changes
Determine whether the adaptation changes the compliance context (scientific to promotional, HCP to patient). If it does, plan for the additional compliance review before generating the adaptation.
Generate the adapted version
Provide the source content and audience specification to LLMentor or your AI tool using the prompt pattern below.
Review for meaning preservation
This is the most critical check. Has the adaptation changed what the content says, not just how it says it? Read every clinical claim in the adapted version and trace it back to the source.
Check qualifiers are preserved
List every qualifier in the source — population, subgroup, comparator, analysis type, hedged language — and confirm each is preserved or appropriately rephrased in the adapted version.
Verify safety information is complete
Safety information must be present in every adapted version regardless of format constraints. If space is limited, compress — do not remove.
Confirm no new claims were introduced
Verify that every statement in the adapted version traces to the source. Background context sentences are the most common source of AI-introduced information.
Prompt pattern
Audience-specific considerations
- HCP to HCP
- HCP to patient
- Scientific to promotional
When adapting across HCP types (e.g., specialist to GP), focus on shifting from mechanistic detail to practical clinical application. Ensure efficacy data is contextualised for the GP’s patient population, not just the trial population.
Human review checklist
- All factual claims in the adapted version match the source content
- No new information has been introduced that is not in the source
- Safety information is preserved and appropriately represented
- Qualifiers and limitations are retained
- Language is genuinely appropriate for the target audience (not just slightly simplified)
- Medical terms that have been simplified remain accurate
- Data points are correctly reproduced
- The adapted version meets regulatory or compliance requirements for the target audience and channel
- Emphasis and framing are appropriate for the target audience’s priorities
Common failure modes
| Risk | What to look for |
|---|---|
| Meaning drift | ”Non-inferior to Treatment Y” becomes “works as well as Treatment Y” — these are not the same claim |
| Lost qualifiers | Population restriction (“moderate-to-severe disease”) dropped from the adapted version, making the claim appear to cover all patients |
| Inappropriate certainty | ”May provide benefit” or “showed a trend” becomes “provides benefit” or “improved outcomes” |
| Omitted safety information | Safety section cut to save space in a condensed format |
| New claims introduced | AI adds background context from its training data, not from the source content |
Relevant tools
LLMentor
Primary tool for audience-level adaptation across professional audiences.
Patiently AI
Specialised tool for adapting content to patient and carer audiences.
Next steps
Plain Language Summary
If your target audience is patients or carers, use this specialised workflow.
Repurpose Content
Adapt the output for different channel formats.
Final Review
Verify the adapted version before use.